Active Matter is a UK-based product design agency that designs digital products and services for a better, more sustainable future. They want to be the design company that visionaries want to work with. This brief was to develop a series of brand illustrations and animations that would help them convey their brand beliefs and messaging in a simple, human, accessible way.
The illustrations and animations are all rooted in a clear concept, brought to life with clean line animation with a playful touch. The style has a hand-drawn quality meant to feel imperfect, relatable and reinforce the brand’s human-centred, ideas-led approach to projects. They are not just decorative, they show meaning and personality.
Brand statements & phrases include:
Serious play
Looking ahead
We work fast
Put yourself in others’ shoes
Unlikely collaborations
Simplify the complex
Immersive digital experiences